Airlines Marketing Department focuses on easily defined objectives, such as growing domestic air carrier options and bringing in more cargo business. By engaging in “out of the box” thinking and refining the facility’s marketing objectives to reflect current economic conditions, the airline marketing team uses innovative strategic objectives to help to increase the airport’s revenues.
The airline marketing staff reads the apparent needs and true needs of the customer. The airlines can do this by providing them the best experience of flying with them as the customers rely mostly on their own experience with the airline. The experience of the passengers with the airlines reflects on the overall experience at the airport as well.
